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Roof Repair in Charleston, SC

When it comes to your home, what do you consider to be the important part? Many people might say the kitchen or bedroom. Others might say the living room, where Sunday night football happens and family time is always in full swing. However, if you were to ask a builder, chances are they'd say your roof is the single-most vital part of your home. That's because your roof serves as a protective barrier for everything underneath it, including your most precious cargo: your family. Without a strong and sturdy roof, you and your family could be exposed to the elements or worse. Could you imagine trying to go through life with a dilapidated roof in need of repairs?

One moment, you could be sitting around with your loved ones enjoying each other's company. The next moment, you're scrambling to get a tarp up on your roof because there's a last-minute thunderstorm about to hit your neighborhood. Everything from critters to rain and wind would find its way inside. Even small holes and repairs left to fester can quickly become bigger problems in the summer and winter, when Lowcountry pests and storms tear away at minor issues, making them major.

Whether you're looking for roof repair in Charleston to prepare for the inevitable or a complete roof replacement for long-term protection, Empire Roofing & Remodeling is your go-to choice for quality roofing services. Why take a risk with the part of your home that gives you the most protection year-round?

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4 Reasons to Keep

Your Roof in Great Condition

Our team of experts at Empire Roofing is very passionate about roofing and, more specifically, keeping our client's roofs in great condition. We believe education can go a long way in keeping you safe, which is why we put together these points, so you understand how crucial it is to maintain your roof.

Roofers Charleston, SC

01. Your Roof Keeps Your Family Safe and Dry

The primary purpose of a roof is to shield your home from various weather conditions and potential threats. Without it, families would not have proper housing, so it is crucial to keep your roof in good condition to ensure the safety and comfort of its occupants. Could you imagine trying to help your kids with math homework with water dripping on your head? Without a well-built and maintained roof, you'll have to alter your way of living every time a storm swoops in or high-gusting wind picks up.

 Roofing Company Charleston, SC

02. Maintain Structural Integrity of Your Home

Did you know that the roof of your house serves as a crucial structural support that keeps everything together? Without it, your lighting, plumbing, and interior design would not be able to function properly. Once your roof starts to go, it's only a matter of time before other issues start popping up. Before you know it, you're dealing with home repairs that can quickly snowball out of control, and it all started with your roof.

 Roofing Services Charleston, SC

03. Keep Indoor Temperatures in Check

Your roofing system's insulation is a key factor in maintaining consistent indoor temperatures and reducing energy costs. By adding a layer of insulation, you can create a barrier that helps minimize the output required from HVAC units, leading to lower energy bills. And, if we're being honest, every penny saved in today's economy is worth it.

 Roof Repair Charleston, SC

04. Raise the Value of Your Home

Having a well-maintained roof is one of the biggest factors that goes into the resale value of your home. Put yourself in the shoes of the buyer – if you were interested in buying a home but found that it was in need of a roof replacement in Charleston, would you buy the property? Probably not. But having a solid roof that has been maintained won't just raise your property value. It could also help you sell your home and put you in a better position to pass a home inspection.

If you know for a fact that your roof is in bad shape, it's imperative to consider roof repairs when necessary and even a roof replacement when needed. By and large, roofing jobs are almost always best performed by trained professionals like you'll find at Empire Roofing & Remodeling. Fortunately, our team of licensed experts specializes in both roof repairs as well as roofing replacements.

Protect Your Biggest Investment with

Roof Repair in Charleston

If your roof has minor or moderate damage, a roof repair may be all that's needed to fix the problem. This process can even prolong the life of an older roof. Most homeowners will face this project at some point, but it's best to hire a qualified roofing company like Empire Roofing to ensure it's done correctly, even if the damage seems easy enough to handle on your own.

Instead of replacing the entire roof, roof repair involves fixing a small, isolated area. The repair process may include patching holes and gaps or replacing damaged shingles and other materials, depending on the type of damage.

A qualified contractor will identify and evaluate the roofing problem before repairing it. You can look for signs of damage on your own by using binoculars to scan the roof from the ground. If you notice missing or broken shingles, nail pops, punctures or holes, cracked flashing, or granule loss, your roof needs repairing ASAP. When roof repairs are needed, Empire Roofing is ready to help.

 Best Roofing Company Charleston, SC

The Empire Roofing Repair Process

With years of high-level roofing experience, we have developed a tried-and-true system for roof repairs in South Carolina:

Insurance: At Empire Roofing, we like to work with insurance companies, not against them. If your home has insurance that protects you from roof damage, we can help make the insurance claim process easier. That way, we can get to your repairs quicker.

Scope of Work: Once insurance signs off on your roof repair work, we'll provide you with a detailed estimate that covers the repairs and scope of work needed to repair your roof. Of course, you'll also get plenty of info on pricing, a repair timeline, and our contact info.

Approvals: If building permits or HOA approvals are necessary, we will acquire those so that we can get to work on repairing your roof.

Prep: Before our team gets to work, we always take the time necessary to protect your home and property. We're talking roof tarps, dump zones, and ground cover for your landscaping.

Roof Repairs in Charleston: Once we've got your home and property prepped, we'll start repairing your roof, so you can rest easy at night knowing your family is protected.

Cleanup: We know that repairing roofs can be messy work. That's why we make it a point to clean up after ourselves by removing debris and remnants of your roofing job from your property.

 Commercial Roofing Charleston, SC

Save Money and Stress with a Roof Replacement in Charleston

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Repairing a roof only addresses a portion of the structure, whereas replacing it involves removing the entire visible area. With a roof replacement, just about everything must be stripped away. That way, the deck is exposed, and repairs to sheathing, rafters, and trusses can be made before your replacement project begins.

And while it's true that a total roof replacement is more complicated and involves more work than roof repairs, with time, a roof replacement can actually save you money. That's especially true if your roof is sagging or in such a state of disrepair that a replacement is your only option.

At Empire Roofing & Remodeling, we would be happy to inspect your roof to determine what type of service you need, whether it's a roof repair or roof replacement. If we find that you really do need a replacement, you can rest easy knowing that you're in capable hands with Empire. We've been replacing roofs for years and have the professional tools and training to get the job done right the first time.

With that said, we know that getting your roof replaced is still a nerve-wracking experience. While every roof replacement is different, knowing how we approach roof replacements in South Carolina can help give you peace of mind.

The Residential Roof Replacement Process at Empire Roofing

01

Deliver
Materials

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02

Move
Automobiles

Upon arrival, your roof replacement contractor from Empire will ask that you move all vehicles from your driveway or garage, except for any vehicle you won't need to use during the replacement process. This is done to allow you and your family to come and go as usual, without any obstructions. Additionally, it provides protection for your vehicles, as stray debris from the roof could potentially cause damage to your windshield or paint.

03

Old Roof
Removal

Once your contractor has prepared the area, they will remove your old roof in sections. They will start at the farthest corner of your roof from your driveway and work their way toward the dump trailer and new materials. As they remove a section, some of our contractors will begin installing your new roof while others will continue to remove your old roof. This is done to save time, money, and reduce foot traffic on your roof.

04

Protect Your Lawn
& Landscaping

As you prepare to replace your roof, the next step is to protect your property. Your contractor will start by tarping the ground where debris will be dumped and covering your shrubs and landscaping. This ensures that your property remains safe during the roof replacement process. It's also a good idea to consider protecting valuable items inside your home, depending on the size and scope of your roof replacement in Charleston.

05

Gutters
Cleared

As your Empire roof replacement team cleans up and removes sections of your roof, your gutters will also be cleaned out. This cleaning includes removing any debris from the tear-off, leaves, and other potential blockages. It should be noted that it's important to clean out your gutters periodically throughout the year to maintain the integrity of your roof. Don't wait to have your gutters cleaned until it's time for your roof to be replaced.

06

Roof Replacement
Begins

After removing your old roofing materials and after your gutters are clean, our team will get to work on installing your new roof. We can use a wide range of materials for your new roof, from asphalt shingles for residential homes to TPO roofing for businesses.

Using an asphalt roof as an example, your Empire roofers will systematically work their way around your house, following the areas that have already been torn off. After a portion is removed, the underlayment is laid, and the drip edge will be installed. From there, your starter shingles and regular shingles will then be applied, taking into account current and future weather conditions. Once your shingles are ready, our team will put on your ridge capping. From there, we'll tackle your home's ventilation system.

Remember – each type of roofing material will have a different installation method. Contact our office today to learn more about the material choices we have available and which option is best for your needs.

07

Roof Replacement
Cleanup

After we replace your old roof, it's time to clean up. We'll get to work quickly, making it a point to blow off your roof so leftover debris is removed onto dump tarps. Our team will also clear any remaining debris out of your downspouts and gutters. Once we're done cleaning up on top of your roof, we'll move to the ground, where we'll finish cleaning up. Once we leave, you'll have a hard time knowing we were even there – except for the beautiful new roof sitting over your head.

08

Workmanship
Inspection

At Empire Roofing & Remodeling, we take roof repair and roof replacements very seriously. After all, your family's well-being and safety are on the line. That's why we double-check all of our work to ensure the quality of your roofing project matches our extra-high standards. Once we verify the quality of our work and we ensure that you're happy, we'll thank you and move on to our next roofing project in South Carolina.

Roof Replacement or

Roof Repair in Charleston?

At Empire Roofing & Remodeling, one of the most common questions we receive often revolves around whether a client should get their roof repaired or replaced. When it comes to home improvement, repairing or replacing your roof is a significant decision that requires careful consideration. It's crucial to select the right approach to guarantee that your roof is in its best condition and that you're getting your money's worth.

If you're unsure whether roof repair or replacement is best, consider these factors.

 Roof Replacement Charleston, SC

Age of Your Roof

Although roofs are designed to endure and shield you from harsh weather conditions, they do have a limited lifespan. Each roofing material has a sell-by date indicating when it needs to be replaced. For instance, asphalt roofing shingles usually last for about 20 years. As your roof reaches the end of its lifespan, it is often more efficient and cost-effective to replace your roof rather than repair it every few months.

 Home Roofers Charleston, SC

Condition of Your Roof

Is your roof deteriorating from an aesthetic standpoint, or has it suffered physical damage? Small visual issues resulting from minor damage are often best addressed by roof repairs. Extreme damage affecting your home's structural integrity often requires a full roof replacement.

 Commercial Roofing Contractors Charleston, SC

Area of Roof Damaged

Is your roof deteriorating from an aesthetic standpoint, or has it suffered physical damage? Small visual issues resulting from minor damage are often best addressed by roof repairs. Extreme damage affecting your home's structural integrity often requires a full roof replacement.

 Siding Charleston, SC

Future Plans

Ask yourself this: How long do you plan on living in your current home? To increase the value of their property, many homeowners choose to invest in home improvement projects such as updating their roofing systems. However, if you plan to sell your home and increase its value, it's important to consider roof repair vs. roof replacement timelines. If you've got a new job lined up and have to move soon, a complete roof replacement might not be feasible.

Trust the Empire Roofing &

Remodeling Difference

Looking for a roofing contractor that you can trust with your biggest investment? At Empire Roofing & Remodeling, LLC, we take pride in our workmanship and unflinching commitment to customers. As a family-owned business, we know how important your roof is to the safety of your family. We also know that money doesn't grow on trees. That's why we're happy to provide dependable roofing services at prices that won't break the bank.

Whether your roof needs simple repairs or a complete roof replacement in Charleston, you can count on our licensed professionals. No matter the size of your project, we're here to serve you with quality, integrity, and a friendly smile. Contact our office today to get started.

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Latest News in Charleston, SC

This SC town ranks as nation’s No. 1 ‘booming’ suburb. What makes it so special?

A South Carolina town is “booming” with jobs — and people interested in moving there, a new report finds.So much so, the town now ranks as the nation’s No. 1 hottest suburb. Summerville, near Charleston, topped a list of places where job growth and desirability are “well above national averages,” according to a Nov. 19 news release.But Summerville wasn’t the only place in the Palm...

A South Carolina town is “booming” with jobs — and people interested in moving there, a new report finds.

So much so, the town now ranks as the nation’s No. 1 hottest suburb. Summerville, near Charleston, topped a list of places where job growth and desirability are “well above national averages,” according to a Nov. 19 news release.

But Summerville wasn’t the only place in the Palmetto State to earn a high spot in the rankings. Conway landed at No. 2, and Bluffton was No. 6.

“The coastal South reigns supreme for its suburbs where people want to move in, and where far fewer residents considering a move-out,” the website moveBuddha wrote in its report, adding that all the top 10 places are within about a two-hour drive from beaches.

To create the list, the moving resource website studied more than 500 cities across the country. It narrowed the places to suburbs, defined as “any city in each metropolitan region that was not the single, primary (first) city listed in a ‘metro’ name,” a spokesperson told McClatchy News via email.

Using search data from its website and figures from the U.S. government, moveBuddha discovered that 43 suburbs met the criteria of having year-over-year job growth “better than the national average” and a high ratio of people interested in moving in compared with those wanting to leave. Each of those suburbs also was evaluated for home values based on Zillow real estate data, results show.

Summerville, a roughly 25-mile drive northwest from Charleston, is home to about 50,000 people. It reigned supreme after it was found to be the most attractive suburb, with a ratio of “3.76 people searching to move in for every resident looking to leave.”

“Summerville’s popularity among prospective movers may be due to the incredibly strong job growth in the metro area — 4.2% between August 2023 and 2024,” moveBuddha wrote. “Known for its red-brick historic district, farmer’s market, and community events like the Flowertown Festival, Summerville is also one of just three suburbs in the top ten with an average home value under $400K.”

Two other South Carolina towns ranked among the nation’s “booming” suburbs, putting the Palmetto State in a tie with Florida for having the most cities in the top 10. Also joining Summerville on the list were Conway — in the Myrtle Beach area — and Bluffton, near Hilton Head Island.

“The Charleston area’s popularity boom is benefiting the local economy,” moveBuddha wrote. “Between May 2023 and 2024, South Carolina added over 5,500 construction jobs to manage the growth. But the 80K+ jobs added in total point to an economy that’s fueled by more than just construction, helping establish South Carolina as a prime destination for new residents.”

After Summerville and Conway took the top spots in the rankings, here are the nation’s other top five “job-magnet” suburbs:

How to watch Nevada basketball in the Charleston Classic: Bracket, start times, schedule

The Nevada men's basketball team will take its perfect record to the East Coast as it travels to Charleston, South Carolina for the Shriners Children's Charleston Classic, starting Thursday.The Wolf Pack (4-0) plays Vanderbilt (4-0) at 4:30 p.m. Thursday, then will face either Seton Hall or VCU on Friday at either 2 p.m. or 4:30 p.m.The Pack concludes the tournament on Sunday, Nov. 24 against one of the teams from the other side of the bracket — Drake, Florida Atlantic, Miami or Oklahoma State.How to watch Nevada ...

The Nevada men's basketball team will take its perfect record to the East Coast as it travels to Charleston, South Carolina for the Shriners Children's Charleston Classic, starting Thursday.

The Wolf Pack (4-0) plays Vanderbilt (4-0) at 4:30 p.m. Thursday, then will face either Seton Hall or VCU on Friday at either 2 p.m. or 4:30 p.m.

The Pack concludes the tournament on Sunday, Nov. 24 against one of the teams from the other side of the bracket — Drake, Florida Atlantic, Miami or Oklahoma State.

How to watch Nevada vs. Vanderbilt in the Charleston Classic

TV: ESPNU; Radio: 95.5 FM

Where: Shriner's Children's Charleston Classic, Charleston, S.C.

Thursday's game is on ESPNU, which is a cable channel and a streaming channel on DirectTV Stream. There are also four other options for watching ESPNU without cable, including Sling, Fubo, Hulu Live TV and YouTube TV.

The Wolf Pack has won four of the past five multi-team events it has played in. In the most recent KenPom ratings, Nevada is No. 38 and Vanderbilt is No. 86.

Vanderbilt is 4-0 for the first time since 2018-19 and coming off a 94-81 win over Jackson State. Vanderbilt freshman Tyler Tanner leads all freshmen nationally with 12 steals through four games.

Nevada has never faced Vanderbilt in men's basketball.

How to watch the Charleston Classic

In addition to Thursday's Nevada-Vanderbilt game on ESPNU, the tournament's other games will be broadcast by the ESPN family of networks. The full broadcast schedule will include (all times Pacific):

Thursday, Nov. 21

Friday, Nov. 22

Sunday, Nov. 24:

How Nevada matches up against other teams in the Charleston Classic

Depending on the outcome of the first-round games, Nevada will face either Seton Hall or Virginia Commonwealth University (VCU) in their second game. VCU is currently ranked 35th in the KenPom ratings, barely edging out Nevada for the top ranking in the tournament. Seton Hall is 97th.

The Wolf Pack will face an opponent from the other side of the bracket in their second matchup. Their KenPom ratings as of Wednesday afternoon:

Nevada (four votes) and VCU (two) are the only two out of the eight tournament teams to receive votes in the most recent USA TODAY Sports Men's Basketball Coaches Poll. VCU (17 votes) and Miami (10) are the only two tournament teams to receive votes in the most recent AP Men's Basketball Poll.

Nevada's all-time record against the rest of the field: 1-3 vs. Drake, 1-0 vs. Florida Atlantic, 0-1 vs. Seton Hall, 1-1 vs VCU. Nevada has never faced Miami, Oklahoma State or Vanderbilt.

MUSC to open new center in Charleston, change approach to research and innovation

CHARLESTON, S.C. (WCSC) - The Medical University of South Carolina will open a brand-new innovation center Thursday.The Blue Sky Labs innovation center is a 3,000-square-foot space on Calhoun Street that will be dedicated to research and development. The new center will provide researchers with the opportunity to look deeper into early-stage science discoveries like treatments for cancer and fibrosis.While they are already looking for cures for those types of diseases and illnesses in the labs at MUSC, moving toward actual trea...

CHARLESTON, S.C. (WCSC) - The Medical University of South Carolina will open a brand-new innovation center Thursday.

The Blue Sky Labs innovation center is a 3,000-square-foot space on Calhoun Street that will be dedicated to research and development. The new center will provide researchers with the opportunity to look deeper into early-stage science discoveries like treatments for cancer and fibrosis.

While they are already looking for cures for those types of diseases and illnesses in the labs at MUSC, moving toward actual treatments requires a different type of structure and setup. Leaders at MUSC recognized a need for a space like this about two years ago as they saw a rise in the number of early-stage science companies both at MUSC and across the state.

Blue Sky labs will feature eight wet lab spaces that will be available for leasing to researchers, startup companies, entrepreneur programming and networking opportunities. The center will be the new, permanent home for MUSC’s Office of Innovation. It will serve as a way to foster innovation and entrepreneurship not just within MUSC, but with the surrounding community as well.

In addition to leasing space to the science companies, MUSC leaders plan to host community and education events and allow MUSC students to work with the companies in the lab spaces.

Jesse Goodwin, the Chief Innovation Officer at MUSC, shared her hopes for the future of this center.

“I hope it grows and starts to expand out. I mean I think in a year’s time having it be fully occupied with a wide assortment of companies with the downstairs area that is community-focused for educational programming just being sort of a place where you can come in and you can see people working and lectures going on and community events being hosted and really making it a really vibrant ecosystem of support is my sort-of short-term goal,” Goodwin said.

As for long-term goals, Goodwin said she hopes that the center is so successful and fully occupied that they will need even more space to grow to next.

For Goodwin, this project means a lot as many of the companies who will lease space at the center filed their first patents 10 years ago. She says it is gratifying to see the progress they have made together and now, they will have a permanent home to find the next generation of treatments and therapeutic options for people suffering from conditions and diseases.

“To get to a point where I am being able to offer this type of space on behalf of the institution to people that I have known for this long is really exciting. And so, to me, this is a really great milestone and a culmination of really a decadelong sort of growth of innovation as a culture here. Not just at MUSC, but I think as a state as a whole, we are really leaning into life sciences and saying this is something that we should continue to grow,” Goodwin said.

Goodwin said that this space was possible by not only leveraging existing space, but through a collaboration between MUSC, SCbio, the Charleston Regional Development Alliance and the Department of Commerce at the state-level.

MUSC will be hosting their grand opening of the Blue Sky Labs innovation center at 10 a.m. Thursday.

Copyright 2024 WCSC. All rights reserved.

Parents seek answers after removal of Charleston Catholic School principal

CHARLESTON, S.C. (WCSC) - Parents of students at Charleston Catholic School are asking for answers and transparency after the school’s longtime principal was unexpectedly removed.Fred McKay had served the school for 18 years before being let go on Nov. 5 with concerned parents saying the news was shocking.At a school with less than 200 students, over 500 parents signed an online petition asking the school for a specific reason behind why McKay was let go in the middle of the school year.“Why was he dismissed ...

CHARLESTON, S.C. (WCSC) - Parents of students at Charleston Catholic School are asking for answers and transparency after the school’s longtime principal was unexpectedly removed.

Fred McKay had served the school for 18 years before being let go on Nov. 5 with concerned parents saying the news was shocking.

At a school with less than 200 students, over 500 parents signed an online petition asking the school for a specific reason behind why McKay was let go in the middle of the school year.

“Why was he dismissed in such a harsh manner, you know, we love Fred,” David Moore, parent to two Charleston Catholic School students, said. “We want to know what happened. The welfare of our kids is what’s most important to us; it doesn’t feel like that’s the message coming from the school.”

Moore said his daughter first told him the news before an email was sent to caregivers.

“I was just shocked,” Moore said. “It was immediate; no warning, no nothing.”

A letter from the Roman Catholic Diocese of Charleston was sent to parents on Nov. 7 and reads in part “Please know that Fred has not been accused of any misconduct or impropriety, and he leaves with our respect and genuine gratitude for his devotion and dedication.”

Following that letter, McKay sent a letter to families on Nov. 9 that read in part, “Endings are rarely easy and smooth, and certainly the timing of my departure has not been ideal.”

Parents are extremely upset and shocked that McKay was dismissed in such a harsh manner and Moore said communication from the school has been very sporadic and not aligned following the decision.

“We want transparency; we want to know exactly what happened. We want an investigation into any other misconduct, that may or may not have happened,” Moore said. “The letter from the diocese says that Fred is loved, cherished and he’s not been accused of any wrongdoing, which we appreciate, but on the other side we want to know.”

McKay was hired at the Charleston Catholic School in 2006 and some parents said they enrolled their children in the school solely because of McKay’s leadership and reputation.

“The reason that most people were at that school was because of Frederick McKay; that’s the reason why my kids are there.”

With students of the Charleston Catholic School being from preschool to eighth grade, Moore asked how do you even explain the confusing situation to children.

“The other issue that I have, personally, is that I now have to have conversations with my kids about why things aren’t transparent and how you know what they believe is true? They have to make up their own mind,” Moore said. “We shouldn’t have to explain something that you don’t even know what happened.”

When Live 5 reached out to McKay to get his side of the story, he said that he signed an NDA when leaving the school.

The Roman Catholic Diocese of Charleston released the following statement in response:

“Fred McKay served Charleston Catholic School well for 18 years, and we are grateful for his service. But in the past year, the school experienced financial challenges from a sharp decline in enrollment, so in August new priests were appointed to lead the school. After a careful review of the situation, the school administrator determined that the time had come to bring in new leadership, and so a nationwide search is currently underway to find the next principal who will strengthen the school’s identity and mission. During this transition the diocesan Catholic Schools Office is working closely with the interim principal to provide support to the entire CCS community.”

Copyright 2024 WCSC. All rights reserved.

Social media is obsessed with this Charleston seafood restaurant. Here’s our ‘raw’ take.

I receive a text in a group chat with four people I don’t know. It’s two hours before my reservation at Raw Lab in Charleston.The message is so long I have to click through to a second page. “It’s yer host at Raw Lab, Kevin Joseph,” the owner starts before diving into a list of do's and don’ts when having dinner at his 12-seat restaurant. A similar note is sent when I book a table at ...

I receive a text in a group chat with four people I don’t know. It’s two hours before my reservation at Raw Lab in Charleston.

The message is so long I have to click through to a second page. “It’s yer host at Raw Lab, Kevin Joseph,” the owner starts before diving into a list of do's and don’ts when having dinner at his 12-seat restaurant. A similar note is sent when I book a table at LTLE Fish — Raw Lab’s scaled back a la carte offering in the same building — a few weeks later.

For the small restaurant’s signature tasting dinner, we’re to be collected outside the Market Street address at 6:35 p.m. and seated two minutes later, the instructions said. The 90-minute oyster and caviar service will be a prelude to the full meal that follows.

Each of the six bivalves we’ll try is from the same stretch of Charleston water, produced by a local farm just for Raw Lab. To start, Joseph, who leads each service, places one without toppings on an ice moat lining the bar.

We slurp it back, savoring the surrounding liquid, and are greeted by the briny hit one expects from a South Carolina oyster. The ensuing compositions pair that same raw oyster with various seasonings, juices and dressings.

Food

“The control in the lab is the oyster, and the experiment is the different accouterments,” Joseph has said.

Next, a squirt of lemon finds a spicy friend in freshly grated horseradish, showered over the shell like snow. The second “roots and fruits” pairing covers the oyster in lime juice and wasabi, macerated by hand using a paddle made of stingray skin.

We’re off to a good start.

What comes next, though, is more spectacle than substantive, for the performance often takes precedence over the preparations at Raw Lab.

Social media and restaurants

Raw Lab opened about three years ago next to Port of Call, the food hall-turned-Southern restaurant on Market Street. A lack of signage makes us feel as though we’re entering a speakeasy-style cocktail lounge when we walk inside.

Each of the 12 assigned seats crowd a small square bar shielded by a ceiling of living plants — in pristine condition despite being in a windowless room. Levers, pulleys and magnets allow Joseph to easily corral knives and fresh basil from the ceiling or wall. His efforts have turned a former apparel shop into a nautical wonderland.

Though I’d never been before September, I went into my visits well-informed about what’s called “the earth’s only omakase-style raw bar experience.” All I had to do was type the restaurant’s name in the search field on TikTok — many thousands of posts have been created about Raw Lab.

Videos galore flashed across my screen. The footage featured bright lights, spinning glasses, caviar bumps, lively music and porrón chugs. Luxurious bites filled most well-lit frames.

In some cities, TikTok is transforming the way diners consume restaurant news one swipe at a time, according to a recent report by Eater. In response to the current climate, food critics have questioned this form of restaurant reviewing, for it often blurs the lines between marketing and genuine criticism.

Social media has become an effective promotional tool for restaurants, many of which are strapped for cash as margins tighten amid rising costs. While some “influencers” pay for meals, many engage in partnerships that exchange free food for a positive review. As the pay-to-play influencer industry balloons, it’s becoming more challenging to know who to trust when scrolling on your phone.

“I can’t even pick a favorite because it’s all just so fire,” one creator said during an enthusiastic TikTok narration of her experience at Raw Lab.

The tempting theatrics play well on social media, feeding into the hype and compounding the disappointment when the real-life experience doesn't meet expectations.

Food

The TikTok videos I encountered failed to mention the heavy hit of apple cider vinegar on one of the oysters. Or the fact that an omakase-style experience — a word traditionally designated for Japanese sushi restaurants offering an eclectic variety of fish — only exposes guests to one type of oyster. Or how some of the accouterments, especially the mignonettes, overpower the delicate bivalves’ true flavor.

Then again, those vinegar-laced dressings are exactly what drew Joseph’s assistant chef, Sandra Ochoa, to oysters after she started the job without a taste for shellfish. The mignonettes are mostly balanced and always blended in-house, making oysters more approachable for those who are still wary of their texture and intense salty flavor.

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